Marketing insights & strategy professional with 18+ years of diverse experience within the CPG domain, across Asia, Middle East, and African markets. Fortunate to have worked on some of the global iconic brands like Oreo, Cadbury, Tang, and Philadelphia. An avid storyteller with proven ability to provide a behavioral view for a very black and white data. As the regional strategy & insights lead, passionate about building a team of curious & agile thought leaders.

With over 20 years of experience, Amanda is a seasoned design leader with a proven track record of building high-performing teams and delivering impactful results for leading global brands. Currently Head of Design for Retail Banking at Mashreq, a leading bank in the Middle East, Amanda leads designers, researchers, and copywriters across the United Arab Emirates (UAE), Egypt, Pakistan and India. Under her leadership, Mashreq has the top-rated banking apps in the UAE.

Strategic and results-oriented professional with 10+ years of experience in consumer insights, CRM, predictive analytics, and market research. Proven expertise in driving omnichannel, data-driven strategies that optimize customer engagement, brand performance, and revenue growth. Adept at leading cross-functional teams, managing complex, multi-market projects, and delivering actionable insights that shape digital transformation and brand strategy. Deep industry experience across luxury, beauty, and retail, with a strong track record of influencing senior stakeholders and fostering a consumer-centric, insight-led decision-making culture.

Ankesh has over 20 years of experience across India and the Middle East, and has led transformation through insight-driven strategy, real-time VoC platforms, and a passion for humanising experiences. His work has empowered organisations to grow, uplift team morale, and build meaningful customer relationships.
He was recognized in the Top 250 Global Insights Professional by Esomar, Top 100 Global CX Thought Leader, and ranked in top 10 CXMStars™️ in 2025.

Ashish currently serves as Global Director of Strategy and Consumer Insights at RBI for FireHouseSubs, Popeyes and TimHortons. He is a passionate & visionary insights entrepreneur with broad international experience and projects done in Europe and Asia, across multiple FMCG industries and client /agency/consultancy side. Credited with over one-and-a-half decade of rich, substantive and dynamic experience in the Analytics and Consumers Insights. During these years, he found innovative solutions to esoteric problems, thus creating a formidable impact in the industry. Widely travelled and learnt the ropes of consumer insights by working across geographies such as India, Malaysia, Indonesia, Singapore and Switzerland where he was physically stationed.

Mohamed Soliman is a distinguished marketing leader with over 22 years of multi-market experience across flagship global and regional brands. He's driven growth for industry giants like PepsiCo and Coca-Cola, while shaping transformative strategies for Savola Foods and its powerhouse, Al-Kabeer Group. As Head of Marketing for Al-Kabeer in GCC, Mohamed recently spearheaded a comprehensive brand reimagining across six core frozen food categories (Meat, Chicken, Vegetables, Fruits, Dough, Seafood). This initiative significantly boosted Al-Kabeer's image, awareness, endorsement, and competitive positioning. His MRMW MENA presentation will explore the vital move towards extending brand collaborations beyond Limited Time Offers, focusing on building enduring regional partnerships

Jackie leads the Insight function for Nestle across the MENA region. Her passion is in bringing human centred design into commercial decision making, and she has been on this mission for the last 20 years driving Insight and Strategy for various organizations including Mondelez, Pernod Ricard, John Lewis Plc, Ferrero and Kantar Consulting across MENA, London and Singapore.

Burcu Dolunay is an Insights & Analytics director in Global Business Services team within Strategy & Transformation function at Pepsico. She has 15 years of experience in crafting brands and portfolio strategies that resonate in the VUCA world as part of diverse teams and categories. For the last 2 years, as part of global teams, she focuses in driving strategic insights and analytics initiatives across global markets. Passionate about weaving meaningful stories from data, Burcu is committed to harnessing the power of insights to navigate the complexities of today's dynamic landscape.