Merlien Institute is proud to bring its global MRMW conference series to Dubai in 2025! With over 18 years’ experience running some of the world’s best customer insights in Europe, Asia and North America, we are proud to host the 2nd MRMW conference in the MENA region based on the insistence and continued interest from our community.

Every year MRMW brings together forward-thinking clients, innovative agencies, and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed.

The unique MRMW concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.